In a case that may cause partisans to switch their views on free speech, plant-based food companies are suing Mississippi officials to protect their commercial speech so they can label their products with terms like “vegan jerky.”
Plant-based food companies, including Upton’s Naturals, have filed a lawsuit over a ban that prevents using terms associated with meat to sell plant-based products. According to the lawsuit, Upton’s Naturals and other plant-based food manufacturers would no longer be permitted to use terms like “vegan chorizo” and “meatless meatballs,” even though these terms are not misleading to consumers. The complaint seeks to invalidate the Mississippi law as a violation of plant-based food companies’ First Amendment rights. This case is particularly meaty because it may alter the usual political alliances generally associated with the protection of corporate speech.